CASE STUDY

Yorkshire Building Society Road Show

Ovation were commissioned to produce a road show for the Yorkshire Building Society.  The six date event presented the Society’s future plans to all of their employees.  Ovation had worked for the Yorkshire Building Society in the past (winning IVCA Gold and Silver awards in the process). "Ovation’s creative ideas and understanding of the Society’s needs won them the project" said YBS’s Communications Manager David Holmes.

YBS Road Show Synopsis

The Yorkshire Building Society employ over two thousand people.  Senior Management wanted to deliver three key motivational messages.  A road show was considered the ideal method to achieve the communications objectives.

Initial impact was created by the illusion of David Anderson, Chief Executive, literally 'Banging The Drum'.

 

 

 

Facial prosthetics transformed the genuine drummer, convincing the audience this was no ordinary business event.

 

 

 

 

Choreographed percussionists paved the way for the business element, delivered by four senior managers.

 

 

 

 

The circular centre stage and style of presentation created a unique atmosphere.

 

 

 

 

After the main course, dessert and coffee the entire audience became a percussive orchestra, each playing their own rhythm stick. 

 

 

 

A rousing finale saw the Yorkshire Brass Band, featured percussionist and the audience working together to produce 'The Big Noise From Yorkshire'

 

 

 

The evening concluded with live music from The Bogus Brothers - a splendid time was guaranteed for all.

 

 

 

 

 

Click here to see some of the feedback from attendees